BMW: Excite all your senses with Chef Ronaldo Linares

It’s Saturday November 4th and I find myself driving the Ultimate Driving Machine. Sitting behind the wheel of the all new M-4 with its 400 plus horsepower was a moment I will never forget. Taking those corners at full throttle on the fast lap, left my blood pumping and got me ready for what’s to follow.

What was to follow exactly!

Here’s the backstory, a few weeks back I got contacted by BMW to be the Celebrity Chef for the Ultimate Culinary Experience and with no hesitation I said YES. 

Excite all your senses

After driving, people indulged in a culinary experience from yours truly and our restaurant Martino’s Cuban Restaurant. Crowd was entertained by a curated 3 course tasting menu which included a cooking demo for each course. The event was not to be missed!

Click the video link below: 

The event started with an amazing introduction by Kevin Williams, the VP of multi-cultural affairs for BMW. He is the person who hired me, by the way he’s a well dressed individual. After the introduction, I shared a few words about my path to the BMW stage and all the tasty ups and downs that life has dished out.

The first course was a Tahitian Cubano Ceviche that blended granny smith apples, bassa, red peppers, coconut milk, lime juice, and a select blend of spices. 

People loved this dish and it was a perfect opener to the event. Crowd loved the demo, with an audience member cracking open a coconut. And an end result was an appetizing vision – a colorful mix of different textures.

In between each demo, the audience had a great surprise, two professional dancers came out and gave them a show. A blend of salsa, merengue, and everyone’s favorite bachata.

Time for demo number 2: Sous vide pork tenderloin, mofongo (plantain mash), and a beautiful mojo sauce.  I did a quick demo of the pork tenderloin, the breakdown, and marinade.


As always I had a trick up my sleeve, calling on the audience to help me with the surprise. The surprise was the actual construction of the mofongo. What excited me is sharing the love of my culture to a room full of movers and shakers. A mofongo recipe that I don’t think many have seen live. Not only did I pull it off, but pulled it off with an audience member. Showing that all you need is the right sazón and ingredients.

The last dish was a deconstructed Apple Pie, a cored red delicious apple stuffed with fall whipped almond butter, topped with a cream cheese whipped topping, and fill dough crumble. The perfect ending to the evening.

The people would get the actual dish as I executed each demo. Let me tell you, I was able to “EXCITE ALL THE SENSES”.

As a chef all we want is the first and last bite to be perfect and when that nirvana is achieved, then you could go to sleep knowing that you’ve met you goal.

What a night, a big thank you to my team, Martino’s Cuban Restaurant, and of course BMW for giving me the stage.



Ir En Vivo: Go Live, New York city 2017


How I spend this past Saturday: Ir En Vivo

Hola mi gente! How is everyone doing today? So October is coming to a halt, we are finally feeling the cold fall weather here in New Jersey. Anyways let’s get to the good stuff, this past weekend was filled with purposeful work. Saturday I attended the #IrEnVivo summit as a speaker along side George “Urban Jibaro” Torres, George has 2o years of social media experience under his belt and truly one of the best at it. So you know I was super pumped to share the stage with him, and we truly crushed it.

Our topic, ‘The Importance Of Social Media Resources To Help Victims Of Natural Disasters” 

As Tigerwon (the host of the summit) introduced us I felt joy, the moment was here for us to create social change in front of an audience full of influencers that where ready to make a call to action. We introduced each other and gave a quick background story on each other and how we are using our platforms to create social change during this difficult time in Puerto Rico.

As George gave the stage to me after his brilliant words it was time for me to create impact. I shared my story on what I did to bring a light of hope for the people of Puerto Rico. I took it into my hands to use my network, restaurant (Martino’s Cuban Restaurant), and social influence to get people excited about helping out our fellow brother’s and sisters. Using the restaurant as a vehicle we where able to gather over 5 pallets of goods. That’s right 5 pallets along with all the other help that we did behind the scenes.

But one of the things I realized during such and effort, that I was not logistically ready for such an outpoor of donations. Let’s get this out there, it would not have been possible with out the people helping. I just provided a vehicle, a location to drop off the goods and a way to get it to Puerto Rico. Once I was unable to take anymore donations, I directed the efforts to George Torres because I knew he had the resources and know the people to better help logistically.


Before you decide to help, take a self inventory of what you could actually provide to the relief you are trying to provide for. for example: “A chef is not going to lead a clothing drive” it needs to make sense.

Look for .org’s that are actually distributing directly to the people, do the research. `

5 weeks later: How is Puerto Rico doing?

  • Puerto Rico is still struggling to get water, power five weeks after Hurricane Maria
  • Downed power lines and tangled bamboo groves remain on the roads that lead into the center of Puerto Rico
  • Homes inland remain without roofs and many without homes
  • People still need water
  • 70% of the US territory remains with our power more than a month after Maria struck
  • It will take months for Puerto Rico to get electricity back to everyone
  • Supplies are still needed

En Conclusion:

An amazing feeling to feel the love from everyone that attended the summit, knowing that as a speaker I created social change, and know that it will put even more people on the path of rebuilding Puerto Rico.



Monday: Hitting the reset button

Hola amigos y amigas! Happy Monday friends, so it begins again or is it a continuation of Friday, Saturday, or Sunday depending when your weekend ends and how you look at it.

Restaurant: Mi flow

For me my week never really ends being in the restaurant business or service industry. As TGIF Friday approaches it means buckle up and shuffle to the door because it is about to get crazy. All the preparation done during the week, the mental readiness for the non stop work that starts Friday and ends Sunday in hopes that you prepared for every scenario and that there are no mistakes. 

This are the realities of a chef/owner.

The countless things that could go wrong on a weekend are too many to list but as a leader you have to find a way to eliminate those mistakes.


So let’s get back to Monday, as many of you ladies and gents go back to your daily routine, I start my day with my brother Martino at restaurant depot. We shop, we load the truck, we drive to the restaurant, unload, and put everything in it’s place. This is when my brain goes through the mental list of the week. How did the staff work, what mistakes did they make, what mistakes did I make, what where the good things they did, how can we improve overall service,  how can we be more efficient, was it a good sales week etc. That is my Monday! 

So as the week unfolds I put this thoughts into action and act on them. This is one of the reasons Martino’s Cuban Restaurant keeps on evolving, 25 years strong. 

This are just my thoughts, hope you could find comfort in my writing and even give you inspiration. TOMA. 

Family First:Familia Primero

When it comes to latinos our families are usually our new never again me priority. Even with that said we tend to forget what family is all about during our daily grind. 

I mean we wake up very early, get our kids ready, a quick kiss for your loved one, and off to tackle the day. For most of us that is reality 7 days a week. 

In my case being a chef/owner, media influencer, and culinary influencer it becomes a little more difficult than that, or is it. My days are filled with emails, putting out fires, pitching my self to brands, meetings, and exercise among a few things. Notice how my family is on that list. That’s because they (my family) are a priority not a to do. By adapting this logic I have been able to create a strong relationship with my wife and son. 

What are the things I do? 

  1. Stay engaged with my family, share my highs, and share my lows.
  2. Make sure everyday you tell them you love them, but also make sure you show it.
  3. Habits are key, creating daily rituals to do with your kids and wife. 
  4. Make sure you take time for your self, be selfish. If you are not happy than guess what, no one is happy. 
  5. Don’t be so hard on yourself. 

Anyway guys just needed to take this off my chest. Have a great day!